Post by account_disabled on Mar 2, 2024 12:12:00 GMT
In the "State of Content Planning Report", HubSpot analyzes a series of elements each year that are useful for predicting content marketing trends for the following months. In this article from the series of insights dedicated to the results of the report, we will talk in particular about audit and optimization. Continue reading to find out more! The new course of b2b content marketing Especially in companies that have been creating and publishing marketing content for a few years, the archive of materials - including blog articles, eBooks, emails and social media posts - is becoming increasingly heavier and, as is natural, contains more and less updated. This is where audit and optimization activities come into play, which are fundamental not only to ensure that the most read pages or the most downloaded contents are truly always relevant for users, but also to have constant monitoring of all content marketing production. New Call-to-action Here are some data that emerged in the “State of Content Marketing Report”
The HubSpot report – which can be consulted at this link – provides us with some interesting indications regarding auditing and optimization of marketing content: 2 out of 3 media planners have performed content audits in the past 30% of these perform content marketing audits every month to monitor performance content marketingThe reason they spend time reviewing archives is that this activity helps to:mprove the user experience on the company website (for 36% of those intervielyze and improve the visibility of the contents with the best performance (for 34% of those interviewidentify any gaps, in terms of topics, keywords or phases of the buyer's journey to define ne Australia WhatsApp Number Data optimization and publication opportunities (for 34% of interviewSERP positioning by working on SEO (for 33% of intervivisibility of a company's content, and therefore also on lead generation and increased turnover . The opinion of Aj Beltis, Senior Marketing Manager at HubSpot "Those who deal with content marketing now have a clear idea of how to write and where to publish content, now is the time to analyze and optimize. If in the past (or when starting a blogging activity) it made sense to write a lot of content to understand what the target audience really needed, now the risk is that a saturation point has been reached. Auditing and opti
mization are crucial at this stage: at HubSpot we have eliminated over 500 pieces of content, more than half of our archive. Since we did it, however, the number of leads has been increasing, because we are faced with only the best, most up-to-date and impactful proposals. The results of the activities according to the interviewees There is not only direct testimony from HubSpot, let's see some considerations that emerged from the responses of media planners who carry out regular audits: 81% of those interviewed say they have improved their effectiveness in achieving content marketing objectives 67% define the impact of the audit on strategy as moderate to significant 15% plan to invest more budget in auditing HubSpot recommends reanalyzing the target market much more often, to understand the changes in the habits and needs of the target audience which today, in the post-pandemic context, are more frequent than ever. Request a free analysis CONTENT MARKETING | INBOUN
The HubSpot report – which can be consulted at this link – provides us with some interesting indications regarding auditing and optimization of marketing content: 2 out of 3 media planners have performed content audits in the past 30% of these perform content marketing audits every month to monitor performance content marketingThe reason they spend time reviewing archives is that this activity helps to:mprove the user experience on the company website (for 36% of those intervielyze and improve the visibility of the contents with the best performance (for 34% of those interviewidentify any gaps, in terms of topics, keywords or phases of the buyer's journey to define ne Australia WhatsApp Number Data optimization and publication opportunities (for 34% of interviewSERP positioning by working on SEO (for 33% of intervivisibility of a company's content, and therefore also on lead generation and increased turnover . The opinion of Aj Beltis, Senior Marketing Manager at HubSpot "Those who deal with content marketing now have a clear idea of how to write and where to publish content, now is the time to analyze and optimize. If in the past (or when starting a blogging activity) it made sense to write a lot of content to understand what the target audience really needed, now the risk is that a saturation point has been reached. Auditing and opti
mization are crucial at this stage: at HubSpot we have eliminated over 500 pieces of content, more than half of our archive. Since we did it, however, the number of leads has been increasing, because we are faced with only the best, most up-to-date and impactful proposals. The results of the activities according to the interviewees There is not only direct testimony from HubSpot, let's see some considerations that emerged from the responses of media planners who carry out regular audits: 81% of those interviewed say they have improved their effectiveness in achieving content marketing objectives 67% define the impact of the audit on strategy as moderate to significant 15% plan to invest more budget in auditing HubSpot recommends reanalyzing the target market much more often, to understand the changes in the habits and needs of the target audience which today, in the post-pandemic context, are more frequent than ever. Request a free analysis CONTENT MARKETING | INBOUN